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How to play Wildest Gambit
The ASA’s ruling directed both Dribble Media and Limay Media to ensure the offending advertisement would not be redisplayed in the same form.
This is Midnite’s third ASA ruling this year. Last month, the operator came under scrutiny for an ad that suggested that “gambling was an escape from personal problems”. The ASA received 125 complaints on the offending ad and the company was ordered to remove the advertisement.
Another June ruling was not upheld.
About Wildest Gambit
Rapper 50 Cent will unveil a casino version of an underground New York street dice game at this year’s G2E, held at the Venetian Expo in Las Vegas from Sept. 29–Oct. 1, 2026.
The Queens-born mogul (real name: Curtis Jackson) has partnered with U.K.-based gaming manufacturer TCSJOHNHUXLEY to develop 50 Cent Headcrack, a licensed casino table game built on the mechanics of Cee-lo.
50 Cent previewed the project on Instagram on Sept. 17, 2026, framing the venture as the long-overdue legitimization of a game that always played by its own rules.
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“So illegal operators undermine licensed businesses that invest in compliance, contribute to taxes and operate under regulatory oversight. We are where we are because of illegal operators. Oftentimes, licensed operators have licence conditions that they need to abide with.”
Kesitilwe highlights a recent study by Gaming Compliance International that estimated around 77% of Africa’s gambling market is offshore.
He believes the success of Africa Safer Gambling Week will largely be assessed on whether that channelisation improves by the next edition.
