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The pure-play prediction market-operators, Polymarket and Kalshi, emerged from Week 1 as the clear winners. On one hand, Kalshi’s market share lead narrowed over its competitors, falling to 82% for the week ended 13 September, down from 86% a week earlier.

Still, Kalshi had a nine-fold lead over Polymarket, its next closest rival. Polymarket, meanwhile, led the group with 762,000 app downloads, edging Kalshi, DraftKings and FanDuel in the category. The downloads represented a 13,509% weekly increase and 25% of total category downloads, Polymarket wrote in a statement.

Across the market, operators delivered high double-digit gains compared with Labor Day weekend, which featured a full slate of college football games but no NFL contests. Two operators, DraftKings and Underdog each saw triple-digit growth, delivering weekly increases of 125% and 119%, respectively. Three others, Polymarket, Crypto.com and Novig, saw gains of at least 30%, led by Polymarket with a weekly increase of 46%.

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Bet365 noted the impact of the UK government’s near doubling of the remote gaming duty, which increased from 21% to 40% on 1 April this year.

Additionally, a new remote betting duty is set to come in from April 2027, which will raise the effective tax rate on all sports betting products except horse racing from 15% to 25%.

Several other operators have responded to the UK tax hikes by announcing shop closures.

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This is a mainstream release designed to fit widely rather than to stand out

For operators, the appeal of a title like this is straightforward. You get a recognizable theme, a medium-volatility math model and a multi-feature package that slots cleanly into a mixed lobby. For REEVO, each release like Thunder Walker broadens the content it can offer partners and reinforces its identity as a volume provider working within established formats.

REEVO positions Thunder Walker as a title built for broad appeal, combining an epic Greek mythology theme, Walking Wild mechanics, Jackpot and Collect features and medium volatility gameplay for players looking for both entertainment and balanced reward potential. Stripped of the marketing framing, that’s a clear statement of intent. This is a mainstream release designed to fit widely rather than to stand out sharply, and it fits neatly within the pattern of REEVO’s mythology-heavy output.