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A cross-party committee covering gambling in the House of Lords has recommended a comprehensive ban on gambling advertising across the UK, identifying a reduction in marketing reach as the most effective measure to combat gambling-related harm in Great Britain.
Published on 17 September, the House of Lords Liaison Committee’s follow-up report revisits their 2020 inquiry into the social and economic effects of the gambling industry, with a focus on advertising, marketing and sponsorship.
The committee concluded that current evidence justified taking “meaningful steps” against the sector, including a comprehensive advertising ban, to reduce exposure especially among children and vulnerable groups, and to curb problem gambling.
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That creates a stark contrast during peak football season when traditional sportsbooks spend heavily on promotions. Offers ranging from $350 to $365 from major operators make the $25 to $50 promotional matches typically seen on prediction markets appear modest by comparison.
“That said, channel checks indicate prediction markets are spending heavily on digital marketing, including app stores and pay-per-click advertising, which could make our forecast look conservative by the end of the season,” EKG concluded.
The post Eilers & Krejcik: Sports Contracts to Drive 80% of $190B Prediction Market Volume appeared first on Casino.org.
How to play Fat Panda
Flutter has arguably the strongest online franchise of the four. Its share price fell from $282.33 on 18 September 2025, to $89.56 on 18 September this year, with a market valuation of $15.54 billion.
FanDuel remains the leading US sportsbook, while Flutter’s international businesses provide additional sources of growth. But that quality comes with high expectations.
Beynon describes Flutter as “the highest-quality online betting franchise globally”, with FanDuel’s leadership position providing “significant long-term value”. The problem is that the market is increasingly questioning how much future earnings growth can be generated from that position as the industry matures.
