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The consumer battle in prediction markets is increasingly visible. Kalshi, Polymarket and newer entrants are expanding their sports products, while DraftKings, Flutter, Robinhood and a host of others are investing in exchanges, distribution and market-making capabilities.
In fact, behind those brands, a whole new sector is taking shape. Data and streaming suppliers, specialist market makers and technology companies are quickly invading the space.
The investment banking and capital markets firm Jefferies said in a September report that sports had become prediction markets’ “most important liquidity driver”, with combo and parlay-style contracts accounting for an increasing share of activity. But the analysts cautioned that prediction markets are scale businesses with relatively low revenue yields, leaving their economics dependent on sustained liquidity, engagement and trading activity.
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“Unregulated is not illegal,” he asserted. “We will continue to support those markets that we believe over time will become regulated.
“Our investment is going into regulated markets, and yes over time we will likely consider pulling out of certain markets. I think Playtech has done a very good job, [regulated revenues] are more than 85%.”
Meanwhile its B2C revenue, which took a significant hit last year as it offloaded the majority of its B2C operations, including Snaitech and Happy Bet, declined 22% to €32 million.
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That same single-game focus applies to the Raiders, with reporters pressing Kubiak on potential overconfidence following a 27-13 home win over the Miami Dolphins.
“Hopefully [the players] are mature enough to know that one of 17 is nothing,” Kubiak said.
Running back Ashton Jeanty fully participated in practice Friday after dealing with an ankle injury that sidelined him prior to Week 1. Jeanty delivered a standout performance against Miami, rushing for 102 yards on 23 carries while adding six receptions for 45 yards and two touchdowns.
