Big Bucks Deluxe

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The rise of prediction markets reflects the same broader trend: consumers increasingly want a simple, intuitive way to take a position on what happens next. Swipe Games brings that behaviour into a casino format, turning short-form content into an instantly playable experience with outcomes revealed in seconds.

If Swipe Games’ proposition is unfamiliar, Yashin says the speed of the industry’s response suggests it is not difficult to understand.

The company only began sales towards the end of 2025, but Yashin says it has subsequently signed around 30 to 40 contracts. Partners include BGaming, SoftSwiss, 1xBet, 01.tech, and Broadway.

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Crucially, Curwen sees those efficiencies as a means to an end rather than the primary objective.

“That’s where I think Game in a Box becomes really interesting,” Curwen says. “The ambition isn’t to use technology to make average games faster. It’s to give talented creators the freedom to try more ideas and hopefully produce better games.”

As work on Game in a Box progressed, Yggdrasil began to see an opportunity extending beyond its own production process.

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A customer might buy a team at 55 or 56 cents expecting the price to rise to 58 or 59 cents, he explains. If it falls to 45 cents instead, the trader may refuse to accept the loss and continue holding the position.

“People will lose money faster on exchanges for lots of reasons,” Marantelli says. “It inherently increases spend, volatility, lots of things. And you’re playing against a sharper audience than you’re playing against at the DraftKings sportsbook.”

He compares the effect with sportsbook cash-out features, which gave customers more apparent control over their bets but may also have encouraged greater spending. The crucial difference is that an exchange customer can be facing a specialist whose entire business is identifying inaccurately priced contracts.