Spark Of Genius

What is Spark Of Genius?

From July 2027, the company will lose exclusivity over betting and iCasino products, which will become licence-based, while retaining exclusive rights for lottery games, scratchcards, slot machines and physical table games. 

The company has committed to paying market-based compensation for exclusive operations, estimated at around €1 billion for a 10-year licence period, with a significant front-loaded payment scheduled for 2026.

In further preparations for the competitive market, Veikkaus this week joined the market’s trade body, the Finnish Gambling Association, which has long lobbied for market liberalisation.

What is Spark Of Genius?

Are you listening, Oh you gaming industry execs? If you’re a CEO reading this, or a CFO, and you’re struggling with shut down casinos and mounting debt, I’m talking to you. You have only a few months at most to protect your companies from a hyperinflationary nuclear bomb that is about to go off and destroy everything in its path. The fuse is being lit as I write this. I will now describe the fuse.

About 18 months ago I wrote this weird, esoteric, wacky article. I made the case that once U.S. dollar interest rates went negative, all commodities would warp into backwardation. Meaning, the spot prices for all commodities would become more expensive than their futures price. This is now happening. Almost all commodities are now in persistent backwardation. All grains, sugar, lumber, and cotton; energy including natural gas and both Brent and WTI crude oil; base metals including copper, tin, and iron ore. They are all in backwardation now, and some have been that way for months now. The CRB commodities index is now climbing at its fastest pace ever, doubling since March.

And this is with various forms of lockdowns persisting in Europe and the U.S., which should mute industrial demand for commodities. Paper currencies are dying. That’s what’s happening, pure and simple. And they are about to get their death blow.

About Spark Of Genius

“Not making the product available across all game suppliers and all product verticals would be a massive missed opportunity,” Wilson explains. “Wherever you can have a player placing a bet, give them the opportunity to win on the jackpot engine because it is such a sticky product.”

A branded jackpot also gives operators a visible identity across content they did not create, turning third-party games into something closer to their own ecosystem.

“There’s this huge, proven revenue opportunity, but it’s also about continuity of the brand that exists across the whole platform and the whole offering,” Wilson adds.