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At the company’s Capital Markets Day in March, Sun International outlined plans to double SunBet’s share of the South African online market from its 4.5%.
While the company did not comment on how its market share had progressed since then, on Sun International’s post-H1 earnings call on Mondat, Bengtsson reiterated that product was key for its next phase of expansion.
He also hinted at opportunities to expand both within and beyond its core market of South Africa.
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RubyPlay’s broader licensing footprint and distribution also give Splash Tech access to operators and markets it could not have pursued efficiently alone.
“Because you’re a small business, you need to pick your battles,” Wilson says. “I can’t go and get 10 licences this year. It’s just unrealistic. It would require so much work that it would distract us. Now we have that ability through our relationship with RubyPlay, and we are grabbing that opportunity with both hands.”
There is also a natural product opportunity. Splash Tech has traditionally been weighted towards sports within free-to-play, while RubyPlay brings a substantial casino ecosystem. For Wilson, the agreement creates a chance for Splash Tech to bring its distinctive engagement thinking into the RubyPlay world, planting a seed for future products that combine Splash Tech’s free-to-play and jackpot expertise with RubyPlay’s content ecosystem, market knowledge and distribution reach.
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In Delaware, in-person casino revenue eased almost 3% to $43.8 million, and in New York, racino GGR plunged 38% to $137.2 million.
West Virginia, the only other state traditionally included in the Mid-Atlantic, does not issue monthly casino revenue reports.
There’s no singular culprit for the Mid-Atlantic’s August casino woes but several likely factors.
